Developing Your Pitch Deck
One of key tools for presenting a good pitch to investors is a Pitch Deck. A pitch deck is essentially an overview of your business: your product, customers, competitors and traction.
As a first step to developing a good pitch deck is working through the lean canvas. The lean canvas allows you to analyse the key elements potential funders are interested in: product, customer and market risk.
- Product Risk: What is the problem you are solving? How are you solving it? What is your unique value proposition? How do you measure that you are doing well?
- Customer Risk: Who are your target customers? Who is your ideal customer? How will you get your product to them?
- Market Risk: Who are your competitors? How are you better? What do make your money? What is your traction?
By fully examining your business in this way, you are able to build a sound case in your pitch deck.
Below is a clip from a training session that talks about the lean canvas and how it translates to the pitch deck.
Now that we have completed the lean canvas, let’s put together our pitch deck.
Remember to include:
- Cover slide: company name and your name (at the beginning)
- Summary slide: contact info, website address (at the end)
What's Next in the TechTribe Community?
Learn more on how to prepare for your pitch at the Pitching Workshop on 24 February 2021 with our expert hosts. Interested in attending the workshop? Secure your space here.
Connect with other entrepreneurs and innovators as we share knowledge, skills and opportunities. Join here to become a member of the TechTribe Community member.