WHY AFRICA’S NEW CROWDFUNDING PLATFORM IS WORTH YOUR ATTENTION AND YOUR R1000

Launching soon, GoGetta is Africa’s equity-based crowdfunding platform. They have created a home for Africa’s business mavericks and are opening the gates for savvy investors looking to put their money into the possibilities of Africa.

If you’ve heard of the crowdfunding concept, chances are it was a donation-based crowdfunding platform, like BackABuddy or GoFundMe, conceptualised to pool funds from ‘the crowd’ to raise a targeted amount of money in support for a specific cause. The returns – pure feel good.

And like all industries, crowdfunding has evolved significantly since the first campaign in 1997. In recent years, the equity-based crowdfunding model has gained a lot of traction globally. According to a market research study published by Facts and Factors, the demand analysis of global crowdfunding market size & share revenue is expected to cross USD 28.2 billion by 2028, at a compound annual growth rate (CAGR) of around 11.8 % between 2022 and 2028. For those who don’t speak finance lingo, that’s solid growth!

For businesses, these equity-based crowdfunding platforms offer an alternative choice for funding when traditional lenders, such as banks, are proving a dead end. And as we know, lack of funding is the biggest reason why many great businesses never get to scale.

Companies like Exploding Kittens, MVMT Watches and Oculus all started as a simple idea in a young entrepreneur’s mind. But a major obstacle stood between them and their vision of building a profitable business. Banks were unwilling to loan them the money they needed to get the business off the ground.

Crowdfunding offered a perfect platform to obtain an initial stream of capital, in order to launch their businesses. And all of these examples have made waves in the market following their crowdfunding raises.

Exploding Kittens eventually went on to raise $8.7 million in 30 days has sold over 11 million games. In 2018, Movado Group acquired MVMT for $100 million and Oculus was purchased by Facebook for $2 billion in 2014.

For investors, they offer an opportunity, for as little as R1000, to own a financial stake in one company – or as many as you like! It’s a diversified entry point into alternative asset investing – especially for first time investors.

EYES ON AFRICA

With crowdfunding being a billion-dollar global industry, Africa is pretty quiet. But why? We have such an incredibly inventive and resilient entrepreneurial spirit.

Africa has the interesting dynamic of a massive adoption of digital finance and mobile money, alongside an exceptionally low penetration of traditional financial institutions across the continent. And Africa’s growing youth population is taking the lead in the digital economy. By 2050 more than half of the world’s population growth will be in Africa.

While there are a number of smaller platforms that have sprung up over the years, none have managed to capture the financial heart of entrepreneurs, and the ongoing attention of local and global investors.

GoGetta has a strong pipeline of visionary businesses at seed or early stage, and they’re backing them to go places. Open your mind to the opportunities and returns you’ll find there – no doubt they’ll surprise you! These are businesses that for sure you would otherwise never have come across – from Rubik’s cube artists to Macadamia nut farming and more – our sneak peek shows us there will be something for every investor’s appetite.

Whether you’re a first time or seasoned investor, you’ll have all the support and information you need to make your investment in just a few easy steps. Besides the platform’s ease of use, it is also possible to manage your alternative asset portfolio directly on the platform, and the GoGetta team is available online, via WhatsApp, email and phone to support you with any questions along the way.

An impressive differentiator of GoGetta is who’s behind them. The concept is powered by Grovest. Grovest was founded in 2014 and is one of the largest administrators of small cap funds in South Africa, with assets under administration of R3.5billion, and a pioneer in the alternative asset investment space. Grovest’s track record, compliance and governance structures are a huge nod of confidence for both investors and the listed businesses.

GoGetta believes entrepreneurship is at the heart of efforts to transform Africa, and that crowdfunding will open the doors to, and for, the continent. They are committed to Africa – and we’re with them on that!

The best part – just R1000 gets us in.

Curious? Join the crowd at www.gogetta.africa or email hello@gogetta.co.za for more information