Michael van Straaten
Michael grew up on a sheep farm in Burgersdorp, in the Karoo. He matriculated at Grey College, Bloemfontein in 1971. He completed a B Comm (Honours) at Stellenbosch University and qualified as a CA(SA) in 1980.
In 1981, Michael joined Verimark as Financial Director and 50% owner. In 1994, he became Managing Director and the 100% owner of Verimark. Verimark listed on the JSE in July 2005 and earlier this year de-listed after almost 14 years as a public company.
Since its inception 42 years ago, Verimark has grown from a startup to a successful company, internationally recognised as the benchmark of its business model, which combines “direct selling” with retail distribution.