PERFECTING THE SALES PITCH
Often entrepreneurs believe that you need funding to start your business. When in fact you probably need sales. Sales is very important as an entrepreneur; without it you do not have a business. Somewhere in our society, selling and being a salesman got a bad reputation. We are here to remind you to sell, sell, sell, sleep, eat and sell some more. In this article we discuss how to succeed in your sales pitches.
As an entrepreneur, it is crucial that you recognize what your potential customer’s challenges and qualms are before you can initiate a sales pitch. You need to position yourself as someone who is empathetic and can offer a solution that can make their life or business tangibly easier.
The “pushy salesman” is the person that sells for their benefit and not their client’s benefit. Clients can pick that up immediately. This approach will cause you to lose a potential customer as you have not applied effective questioning to fully determine whether what you are proposing will be an incredible fit or not. We use ‘incredible’ quite deliberately because you want to strive to be incredible at what you are offering your client.
Here is a quick guide on how to deliver the perfect sales pitch:
About the Author:
Nomsa Chauke: Director, Nu Radar Business Solutions
Nomsa Chauke is the founder of Nu Radar Business Solutions a consulting company that specialises in online lead generation. Helping its clients to generate content that allows them to effectively attract customers. Under the leadership of Nomsa Chauke, the company has won a business pitching challenge on SABC 2’s Game Plan. Prior to starting her own business, Nomsa has worked as a lead generator for Open Learning Group Pty Ltd and won four awards consecutively and being the best lead generator. Her corporate experience has allowed her to gain knowledge & experience in business administration and technical support (IT). Nomsa has a diploma in marketing management from South West Gauteng College 2014. She dedicates her spare time to making a difference in the lives of at-risk children in her community through her NPO Platform4Change where she has collaborated with the SOS Children’s Village.
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