The reality of today’s digital economy is that customers know they have infinite choices, and they want even more value for their money. Unfortunately, this makes it even harder for the average business to be differentiated in a noisy marketplace.
On 17 March 2022 the TechTribe Community hosted a masterclass on: How To Implement A Transformative Digital Marketing Strategy That Can 10X Your Sales And Revenue with KK Diaz, Chief Strategist at A-Game Business Consulting.
Sales has changed, yet…
People still apply old thinking to a new problem in:
Definition: the state of being unknown, inconspicuous, or unimportant.
Inconspicuous: not clearly visible or attracting attention.
Website – How’s your website experience? Is it optimized for mobile?
Listings – Is your business listed online? Is the information accurate?
Social – Are you listening to your online customers feedback?
Reputation – What are consumers saying about your business online?
Search – Are you showing up at the top of Google search results?
Makes for a successful online presence
The perfect website for a business has correct location information with a map (listings), recently left positive reviews (reputation) and linked active social media feeds (social).
How does your website add up?
..is about three things:
– Publicly promote the positive, privately respond to the negative. Promote the positive.
Search Engine Marketing
– Search Engine Optimization and Search Engine Marketing
– E-commerce Website
– Customer Communication
– Reputation Management
– SEO & Listings
– Social Media Management
– Email Marketing
– SMB Online Toolkit insights
Everything local businesses need to succeed online
– Be intentional about growing a business that provides value and builds trust.
– Provide educational content and master customer success.
STEP 1: ENTICE
“Clients are 65-90% of the way through the purchase decision, before the contact your firm!”- (Forrester)
STEP 2: SIGN UP
STEP 3: NURTURE
You have leads. Now what?
STEP 4: PROPOSE
Proposing = Making An Offer!
YOU CAN NOW MAKE AN OFFER!
You can make a low-dollar offer, also known as a Tripwire Limited Time Offer (TWLTO).
STEP 5: CLOSE
STEP 6: COLLECT
STEP 7: DELIVER
STEP 8: SURVEY
Missed the masterclass and would like to catch up? Watch below: