HOW TO IMPLEMENT A TRANSFORMATIVE DIGITAL MARKETING STRATEGY THAT CAN 10X YOUR SALES AND REVENUE

The reality of today’s digital economy is that customers know they have infinite choices, and they want even more value for their money. Unfortunately, this makes it even harder for the average business to be differentiated in a noisy marketplace. 

On 17 March 2022 the TechTribe Community hosted a masterclass on: How To Implement A Transformative Digital Marketing Strategy That Can 10X Your Sales And Revenue with KK Diaz, Chief Strategist at A-Game Business Consulting.

Key Points from the Masterclass

“50% of businesses miss their sales targets” – KK Diaz

Sales has changed, yet…

People still apply old thinking to a new problem in:

  • Technology
  • Internet
  • Lifestyle

CHALLENGE NUMBER 1: OBSCURITY

Definition: the state of being unknown, inconspicuous, or unimportant.

Inconspicuous: not clearly visible or attracting attention.

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.”
– Zig Ziglar

THE “KNOW, LIKE AND TRUST” FACTOR

KNOW

  • Who are you?
  • What do you do?
  • Should I care?

 

LIKE

  • Do I like you?
  • Do I like what you have to say?

 

TRUST

  • Are you an expert?
  • Can you help me?
  • Have others had success?

WHAT DOES YOUR DIGITAL DOORWAY LOOK LIKE?

The pillars of your digital and online presence

Website – How’s your website experience? Is it optimized for mobile?

Listings – Is your business listed online? Is the information accurate?

Social – Are you listening to your online customers feedback?

Reputation – What are consumers saying about your business online?

Search – Are you showing up at the top of Google search results?

WEBSITE + REPUTATION + LISTINGS + SOCIAL

Makes for a successful online presence

The perfect website for a business has correct location information with a map (listings), recently left positive reviews (reputation) and linked active social media feeds (social).


How does your website add up?

SUCCESSFUL SOCIAL MEDIA MARKETING

..is about three things:

  • Customer service – Easy monitoring and publishing capabilities
  • Generating leads – Actionable leads that bring in actual dollars
  • Building fans – Profiles with informative and entertaining content

REPUTATION MANAGEMENT + REVIEWS

Reviews

– Publicly promote the positive, privately respond to the negative. Promote the positive.

Search Engine Marketing

– Search Engine Optimization and Search Engine Marketing

THE DIGITAL TOOLKIT EVERY BUSINESS NEEDS TO SUCCEED ONLINE – MARKETING AND OPERATIONS

– E-commerce Website
– Customer Communication
– Reputation Management
– SEO & Listings
– Social Media Management
– Advertising
– Email Marketing
– SMB Online Toolkit insights


Everything local businesses need to succeed online

THE 8-STEP MARKETING AUTOMATION METHOD – THE NEW MARKETING PLAYBOOK

– Be intentional about growing a business that provides value and builds trust.
– Provide educational content and master customer success.

STEP 1: ENTICE

“Clients are 65-90% of the way through the purchase decision, before the contact your firm!”- (Forrester)

STEP 2: SIGN UP

Examples:

  • Online web forms
  • Landing pages
  • Website “Contact Us”
  • Your phone
  • Note book
  • Registration forms at events
  • Business cards

STEP 3: NURTURE

You have leads. Now what?

  • You follow up!
  • Answering questions
  • Providing valuable and engaging content
  • Be top of mind and the obvious choice!

STEP 4: PROPOSE

Proposing = Making An Offer!

Depending on:

  • The client’s pain;
  • How they initially contacted you; and
  • How they’ve continued to interact with your content …

YOU CAN NOW MAKE AN OFFER!

You can make a low-dollar offer, also known as a Tripwire Limited Time Offer (TWLTO).

  • A Tripwire is a product or service specifically designed and priced to convert as many leads into clients as possible.
  • Your goal is NOT to make a profit from your Tripwire Offer, but rather to dramatically increase your client base and cover all of your lead generation expenses.
  • You want to get the client to initially make small commitments, and not to scare them off with big offers just yet.

STEP 5: CLOSE

  • Making sure that you cover the client’s potential objections.
  • A proactive way to Ask For The Money!

STEP 6: COLLECT

  • Make sure that you purchasing process is good and in place and that your entire company knows what it is.

STEP 7: DELIVER

  • Wow and delight your customers.

STEP 8: SURVEY

  • Happiness Survey
  • Testimonials
  • Upsell
  • Referrals

Stay tuned for more amazing content in the TechTribe Community and catch KK Diaz and A-Game Consulting at #SAIS2022.

Missed the masterclass and would like to catch up? Watch below: