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#FEATURED: Yves Matton – UV BOOSTING – 2ND PRIZE WINNER WINETECH PITCHING DEN

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In 2019, the SA Innovation Summit partnered with wine industry body, Winetech in search for innovators and disruptors – providing unique solutions and products which can be commercialised, to wine producers and the agri-tech industries. The Winetech Pitching Den focuses on: climate change; water reclamation and resourcing; genetics; machine learning, AI and big data; and any other areas which increase efficiency, profitability and environmental sustainability. 

We had a chat with Yves Matton, the Second Prize winner of the 2019 SA Innovation Summit Winetech Pitching Den, about UV Boosting and their participation in the Summit.

Who is Yves Matton?  

Yves Matton is an engineer and serial entrepreneur. He graduated from the MIT in Boston and began his career as a strategy consultant with McKinsey & Company and then co-founded Local mMotion France, a startup specialised in car-sharing solutions. Following the acquisition of Local Motion by the Avis Car Rental Group, he joined as founding partner of the startup studio, TechnoFounders, where he continues his work of creating new startups in parallel with his innovative development at UV Boosting.

What is UV Boosting?

UV BOOSTING is developing a clean and affordable alternative to pesticides. UV BOOSTING patented technology enables to stimulate plant natural defenses, making them more resistant to pathogens and thus lowering the need for pesticides to protect the crop.

 

What made you participate in the SA Innovation Summit – Winetech competition?

We were invited to a business trip to South Africa to find partners in the wine industry and the Winetech competition was a perfect match to meet the right people.

 

Has your participation in the SA Innovation Summit had any impact in your business?

Not yet, but we expect it will help us launch a trial in South Africa!

 

What are some of the challenges you have been faced with while developing your product?

The main challenge is linked to the weather and the variability of conditions to conduct trials in field. It requires a lot of time and repetition to have reproducible results!

 

What’s next for Yves Matton and UV Boosting?  

We are launching the sales of our first line of equipment and we plan to start a trial in South Africa in 2020.

 

What advice would you give to entrepreneurs or those looking to start their own business?

Be passionate about your mission but take the time to assess the market with no bias.

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