BIOGRAPHY

Paula Sartini is an analytical thinker that strives to solve business problems with innovative solutions. She is passionate about the role technology has to play in addressing business challenges and believes that women have a critical part to play in the process.  For over 20 years Paula has helped leading organisations across South Africa to overcome various business challenges. Having studied commerce, branding and marketing coupled with a solid business acumen and an entrepreneurial spirit, Paula has an innate ability to logically solve problems with creative solutions.  Since an early age Paula has identified gaps in the market and developed solutions to fill them. Paula has recently established BrandQuantum, a software company that strives to addresses business’s branding challenges in the digital age. Prior to this she established and ran an award winning branding agency.

TOPIC

Brand Consistency as Innovation

The value of branding and brand consistency is paramount to the success of any business. However, driving a consistent brand experience, whether as a small start-up or as a large organisation with thousands of employees, is no easy feat. With this in mind, delivering a consistent brand experience is a revolution in its own right, as this is a universal challenge experienced by most organisations. By delivering a consistent brand experience you are driving your business success. Brand consistency helps your customers gain a better understanding of your offering and through their interactions with your organisation, helps to establish brand trust, a critical component to any successful business, and in particular start-ups.  Innovative technologies are helping companies to overcome these challenges and deliver a consistent brand experience at every customer interaction. These technologies also level the playing field for businesses of all sizes as they are easily accessible to start-up through to a large organisations. Most importantly these innovative technology solutions provide a key solution to help organisations grow their business and help to move start-ups out of the initial stages of development and into the execution phase at an accelerated pace.