Maurita spent the first 25 years of her career as a primary school teacher in South Africa and London, working in both private and state schools. She found that ‘struggling to learn to read’ was an issue that affected many children, irrespective of their background or schooling. This motivated her to qualify as a remedial teacher in 1994. In 1998 she volunteered in this capacity at Observatory Junior School in Cape Town, where she worked with twelve Grade Five children who had huge potential, but struggled due to poor literacy skills. She identified that an early intervention literacy support programme could help overcome this, and researched best practice across relevant projects. As a result, the Shine Centre was established at the school in 2000. By 2006, the literacy profile of this school had risen from 50% to 84% for Grade Three children, and from 48% to 78 % for Grade Six children. In 2009 four new centres were established and after many enquiries from other individuals and organisations Shine researched different models of social franchises. As a result Shine now has 6 of it’s own centres in the Western Cape and 19 successful social franchise centres running in four provinces with over 800 volunteers supporting it.
Shine has gone on to win many more awards both nationally and internationally.
Scaling Impact using Social Franchising and lessons learnt along the way
A background to the Shine Centre, it’s success in 2011 and how we chose Social Franchising as the way to scale up the programme. A description as to what Social Franchising is and the challenges and successes we have had to date.