Llew is a go to market strategist with 12 years of senior management experience in digital marketing and product management. He co-founded Clicks2customers, now a digital marketing agency doing annual billings in excess of R1.5 billion, Synthasite (later Yola) and Traffic Synergy. Llew is a member of the international marketing advisory boards The CMO Council Advisory Board for Africa, the Customer Experience Board and The Forum to Advance the Mobile Experience. He is the Executive Director of the Bitcoin Foundation, the largest and oldest Bitcoin advocacy organization globally. Llew has a Masters degree in the Management of Technology & Innovation and lives in Cape Town.
How token sales will disrupt start-up funding
Token sales have the potential to disrupt the start-up funding market. Currently, start-up funding is typically performed through equity funding and only a select few investors have access to these funding opportunities. A token sale can disrupt the equity market by offering start-ups an alternative method of raising capital. In the future, we believe that token sales will become the primary method of start-up financing. Token sales will disrupt how companies raise money as they, firstly, promote the democratisation and globalisation of capital. Secondly, investors of any size can access equity rounds of any stage anywhere in the world through token sales. Lastly, token sales increase liquidity. Tokens backed by equity or a product can be brought or sold at any stage of a start-ups journey from idea to IPO. Prior successful token sales have included both equity and product backed tokens. This talk will describe how token sales work and how we assisted one of our portfolio companies successfully issue gaming tokens through a token sale. These were high utility, non-equity tokens.