Dylan is the founder and CEO of Shift ONE, a creative integrated digital marketing agency with 13 full time staff members. Shift ONE was incubated by CiTi and Google for Entrepreneurs and she now gives back by offering digital marketing training and workshops and talks to entrepreneurs. She has also facilitated the CiTi Women in Business programme twp years running and mentors entrepreneurs, marketing managers and women in business on a regular basis. Dylan believes that digital marketing is one of the most cost effective ways of growing a small business, and willingly shares her knowledge, strategies and ideas with entrepreneurs in an effort to see them grow and succeed. Dylan has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital. She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries. Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa. She is also the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and kiteboarding as well as playing guitar and painting in her spare time, of which there is very little these days. In 2013 Dylan Kohlstädt was invited by Google for Entrepreneurs to attend a two week immersion programme hosted by Blackbox.VC in Silicon Valley. There she was exposed to key thought leaders and tech entrepreneurs and taught about how to take a business ‘from garage to global’.
Innovation in Marketing in South Africa: Taking a Small Business From Garage to Global
Innovation in Marketing in South Africa: Taking a Small Business From Garage to Global South Africans are very entrepreneurial, in a room full of people at least 25% harbour dreams of running their own business one day. On the other hand, most South Africans don’t understand the challenges that come from being an entrepreneur. They have an idea, and no clue how to take that idea to market. This white paper talks through some of the quick, easy and effective ways to grow a business using Digital Marketing.